Customer Calling Framework (Sales Call Script)

1️⃣ Call Opening (First 30–45 Seconds)

Goal: Build trust + position your company clearly

Script:

Hello Sir, this is [Your Name] calling from [Company Name].
We deal in drilling rigs, borehole compressors, airends, engines, and complete drilling accessories, both new and refurbished.
We have supplied machines across Africa, Gulf countries, and India, with branches in India, Dubai, South Africa, and Japan.

👉 Permission-based question

Is this a good time to understand your drilling requirements?


2️⃣ Customer Qualification (Discovery Questions)

Goal: Understand who they are + buying intent

Ask only 3–5 questions, not all at once.

A. Customer Profile

  • Company name?

  • City / Country?

  • Are you a driller (operator), owner, agent, trader, or mechanic?

B. Business Type (Key Branching)

  • If Owner / User:

    • How many machines do you currently operate?

  • If Agent / Trader:

    • Are you interested in reselling or commission-based supply?


3️⃣ Requirement Discovery (Pain & Need)

Goal: Identify product + capacity

Use one path only, based on their response:

🔹 Option 1: Complete Drilling Rig

Are you looking for a complete drilling rig unit
– with compressor + rig mounting + truck + accessories,
or only rig mounting?

Ask:

  • Required drilling depth: 100m / 200m / 300m / 500m

  • Type: Waterwell DTH / Rotary / Core / RC drilling


🔹 Option 2: Compressor Requirement

Are you looking for a drilling compressor?

Ask:

  • Required pressure: 14 bar / 21 bar / 24 bar / 30 bar

  • Capacity (CFM): 600 / 900 / 1200

  • Brand preference:

    • Atlas Copco / Chicago Pneumatic

    • Ingersoll Rand / Doosan

    • ELGi / Sullair


🔹 Option 3: Airend Only

Are you looking for a complete compressor or only the airend?

Ask:

  • Required bar: 18 / 21 / 24 bar

  • Existing compressor brand?


🔹 Option 4: Engine Requirement

Are you looking for a compressor engine?

Ask:

  • Current engine make/model?

  • Cummins NTA 855 Big Cam required or replacement?


4️⃣ Value Pitch (Why Buy From You)

Goal: Differentiate + build confidence

Script:

We provide quality-tested machines with reasonable pricing.
All products come with assured performance and warranty support.
Our machines are export-proven and widely used in Africa & Gulf regions.


5️⃣ Price Discussion (Soft Close)

Goal: Move toward quotation, not push price first

Based on your requirement, I can prepare a best price quotation for you.
Would you prefer new or refurbished equipment?

Collect:

  • WhatsApp number

  • Email ID

  • Preferred currency (INR / USD / ZAR)


6️⃣ Follow-Up & Relationship Close

Goal: Keep future business open

Even if you don’t need anything immediately,
please feel free to contact us anytime for drilling-related requirements.
We also support spares and accessories in future.


🎯 Conversion Milestones (Sales Funnel)

🟢 Stage 1: Lead Captured

✔ Phone connected
✔ Customer profile identified
✔ City + profession confirmed


🟡 Stage 2: Qualified Lead

✔ Product category identified (Rig / Compressor / Airend / Engine)
✔ Capacity & depth confirmed
✔ Buying role known (Owner / Agent / Trader)


🔵 Stage 3: Sales Opportunity

✔ Budget range discussed
✔ New vs refurbished confirmed
✔ Brand preference known


🟠 Stage 4: Quotation Sent

✔ Price shared
✔ Delivery time discussed
✔ Warranty explained


🔴 Stage 5: Conversion

✔ Advance received / PO confirmed
✔ Dispatch timeline agreed
✔ After-sales support explained


🔁 Stage 6: Retention & Upsell

✔ Accessories suggested
✔ Service & spares follow-up
✔ Referral / agent commission offered


🧠 Pro Tip for Higher Conversion

  • Don’t oversell → Ask → Match → Recommend

  • Always repeat customer need before pricing

  • Agents = long-term revenue, not one-time sale

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