Sales Training Sheet for New Callers

📞 SALES TRAINING SHEET – NEW CALLERS

(Drilling Rigs | Compressors | Airends | Engines | Accessories)


🎯 YOUR ROLE AS A CALLER

Your job is to:

  • Understand the customer’s requirement

  • Qualify the lead correctly

  • Move the lead to the next CRM stage

  • Never guess prices or overpromise

👉 You are not here to sell everything in one call.
👉 You are here to open the door for conversion.


🧱 WHAT WE SELL (REMEMBER THIS)

We deal in:

  • Drilling Rigs (Waterwell DTH, Rotary, Core, RC – 100m to 500m)

  • Drilling Compressors (14–30 bar, mainly 21 & 24 bar)

  • Airends (18, 21, 24 bar)

  • Engines (Cummins NTA 855 Big Cam & equivalents)

  • Drilling Accessories

  • New & Refurbished equipment

  • We export to Africa & Gulf countries


☎️ CALL OPENING (ALWAYS SAME FORMAT)

Say slowly & confidently:

Hello Sir, this is [Your Name] calling from [Company Name].
We deal in drilling rigs, compressors, airends, engines, and drilling accessories – new and refurbished.
May I know your current drilling requirement?

❌ Don’t rush
❌ Don’t talk too much
✅ Let customer speak


🔍 CUSTOMER QUALIFICATION (ASK ONLY THESE)

  1. Company name?

  2. City / Country?

  3. What is your role?

    • Owner / Driller / Agent / Trader / Mechanic

If Owner / User:

  • How many machines do you operate?

If Agent / Trader:

  • Are you interested in commission-based supply?


🧭 IDENTIFY THE PRODUCT (VERY IMPORTANT)

🔹 Drilling Rig

Ask:

  • Drilling type? (DTH / Rotary / Core / RC)

  • Required depth? (100–500m)

  • Complete unit or only rig mounting?


🔹 Compressor

Ask:

  • Required pressure? (Bar)

  • Required capacity? (CFM)

  • Any brand preference?

🧠 Remember:

  • 21 bar & 24 bar are most common

  • Both look similar, internal airend differs


🔹 Airend

Ask:

  • Only airend or full compressor?

  • Required bar?

  • Existing compressor brand?


🔹 Engine

Ask:

  • Which engine is currently installed?

  • Replacement or upgrade?


🔹 Accessories

Ask:

  • Hammer size?

  • Bit size?

  • Required immediately or with machine?


💬 VALUE STATEMENT (USE THIS LINE)

We provide quality-tested machines, reasonable pricing, warranty support,
and we have supplied to Africa, Gulf, and Indian markets.


🧾 WHAT YOU MUST CAPTURE IN CRM

Before ending the call, ensure:

  • Product type

  • Capacity / depth / bar

  • New or refurbished

  • Budget idea (if shared)

  • Next action & follow-up date

❗ No CRM update = No completed call


🚦 CRM PIPELINE RULE (BASIC)

  • Talked only → Contacted

  • Requirement clear → Qualified Lead

  • Details confirmed → Requirement Confirmed

  • Price shared → Quotation Sent


❌ COMMON MISTAKES (AVOID THESE)

❌ Quoting price without understanding requirement
❌ Talking more than customer
❌ Promising delivery dates
❌ Skipping CRM notes
❌ Arguing about price


✅ GOLDEN RULES

✔ Listen more, speak less
✔ Ask one question at a time
✔ Be polite & professional
✔ Always close with next step

Closing Line:

Thank you for your time. I’ll share details and follow up as discussed.


⭐ SUCCESS TIP

A good caller creates clarity, not pressure.
If the requirement is clear → sales become easy.

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